Category: Clothing & Fashion

A Bird’s-eye View of Fashion in Finland

For more than a century already, design has been very important to the Finns. Finland takes pride in its design, especially when it is recognized outside the country. Design is usually dictated by time and place, but fashion is perhaps the most short-lived branch in design. Its worth is not only ascertained by fashion professionals, but also by the people who patronize it.

Pure and clear postmodern style has always been the trademark of fashion in Finland. While the attributes seem definitive, they are by no means specific only to Finnish design. It is part of a global trend, and a fundamental element of Scandinavian design.

But there are some aspects that can be seemingly originally Finnish, though. Finnish fashion designers often look to nature for inspiration. It is, however, more evident in classic fashion than in current fashion. This is probably an offshoot of the worldwide trend for more conceptual and abstract designs. Modern fashion deems references which are too explicit inelegant and dull.

Individualism is another differentiating trait of Finnish fashion design. Finnish designers tend to fabricate fashion lines tailor-made for stylish individuals, not for the masses. It is a very prohibitive practice that substantially narrows the target market. It can be said that fashion in Finland places more importance to design and artistry rather than increasing profits. The positive thing is that the fashion industry in Finland is more fascinating and varied than some of the rival fashion industries.

Finnish fashion also subscribes to globally appreciated values like morality and renewability. It believes that a garment should withstand the test of time. Moreover, Finnish designers set their sights on giving their seamstresses a secure and equitable working environment. They will not outsource jobs in a country with a record of exploitative business practices.

Viewpoints and notions vary on the present state of the Finnish fashion business. Some consider the industry dormant and marginalized but others think it is better than that. No matter the perspective, fashion in Finland is doing fairly well. Export can be very tricky as the clothes are so bound to inspiration, brands and time. One design only has a shelf life of six months and caters only to a certain market because of its higher price tag and radical design.

Like other business enterprises, the fashion industry is dependent on the law of supply and demand. A consumer in need of something will undergo a decision-making process before eventually buying the product or not. Clothes are a basic need for everyone.

The dilemma facing Finnish fashion brands is that the local market is not big enough to support all of them but going global entails a lot of effort and capital. Getting into foreign markets is hard and more so for fashion companies whose products are susceptible to fluctuations and time of manufacture.

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How Custom Apparel Can Help You Market Your Business

Several entrepreneurs like to get big with their marketing. They usually end up paying massive amounts of cash for marketing that isn’t even effective, such as television commercials, magazine ads and the like.

They might actually work in a few circumstances, but smart businessmen know that big isn’t always the key to success. In this ad-saturated media environment, the simplest and most direct marketing efforts usually gain the most benefits.

If you went to a mall, for instance, you will notice that many people are wearing big brands on their shirts, like Nike, Benetton, etc. These are brands that you’ve probably seen in movies or music videos and all of that. If you haven’t realized, you’ve just been marketed to – over and over.

At the end of the day, you and your employees will need to wear clothes, so why not try ordering custom apparel with your business name or logo printed on it? It’s very cost-effective, and if you go to conferences or networking events, that jacket or shirt will help you be noticed.

Walking Banners

There are places in which start-up entrepreneurs are known to pay people to wear shirts in a business event venue, instantly forming a brand army. Organizers of marathon fundraising events give out branded T-shirts, and participants happily wear them for free, allowing themselves to become walking banners for the brands. What’s the point behind this? Simple. It’s cost-effective, it works, and it creates a group of dedicated fans who are glad to become brand ambassadors in their neighborhoods or communities. Really, it’s a very small and wise investment.

Creativity Cuts It

Most people equate branded clothing with those uninteresting corporate polos. You have the option to step out of that box. Be creative, and most importantly, try to create a conversation with the product. It’s the conversation you’re after. If you wear a nice custom shirt with your logo, someone might just comment and ask you about your business.

And by the way, when we say, “Be creative,” we don’t just mean having a creative design printed on your custom apparel. You can always try other ways, like hanging your branded sweatshirt over the back of your chair at the airport. There’s no limit to the possibilities.

Finding Talents

Even if you ask a few company, they’ll probably say talent recruitment is one of their most challenging tasks today. Aside from marketing your brand with custom apparel, you could also get the extra benefit of attracting new talents.

It’s rather simple. There are plenty of opportunities to market your business, and you don’t need a fortune to make them work for you. So start looking for a company to make your custom apparel now. But have the patience to do some research so you end up with a good choice. Remember, your apparel stands for your brand, and the last thing you want to project is low regard for quality.

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The Types of Women’s Sweaters

Most people consider sweaters to be cold weather clothing. The materials that they usually use to make sweaters are fleece and wool since these materials can help a lot in keeping your body warm. However, sweaters are not normally worn on a warm weather because it could actually make a person perspire. Because of this what are the reason why people should still wear sweaters on a warmer weather?

The first thing that you should know are the different types of clothes that falls under sweaters. Thick long sleeved tops are also considered as a sweater since it can keep a person warm during a cold weather. There are different types of women’s sweaters. The different types of women’s sweater are sweater vests, long sleeved sweaters. sweater hoodies, henley sweaters and a lot more. Because there are different kinds of sweaters it is safe to say that it could still be worn on a warm weather.

Here is an example. A good example would be a sweater vest. A sweater vest is generally meant to provide extra warmth to the upper body, but because they lack coverage for the arms, they are perfect over tank tops and T-shirts. There are actually sweater vests that are made so they can be worn on a warm weather so it could cover breathing spots. Sweaters are also made from thin and breathable materials. These are the kinds of sweaters that can be used in warmer seasons. You could use sweaters in the summer when you need to go in a place where it has high air conditioning. The places where they use high powered air conditioning during the summer are in movie theatres, malls and libraries. Thin sweaters can make your body feel not that hot or cold because it could sustain your body heat. Another option that you could do to your sweater is that you could tie it around your waist and fold up the sleeves. Sweater vest can be used in any day of the month. There are a lot of brands that makes different kinds of sweaters. You could buy the different kinds of sweaters on shops and even on online stores.

Before you choose a sweater you should know your body shape. The three types of body shape is hourglass, apple and pear.

Hourglass shape:

This is the luckiest body shape because they can wear any kind of sweater.

Apple shape:

It is a bit difficult to find sweaters that will match this body shape. This body shape would match knitted sweaters, button down sweaters and wide neck sweaters.

Pear shape:

A- line sweaters and sweaters with puffed sleeves are perfect for this body type.

It is safe to say that sweaters can be worn on any season.

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Why You Should Consider Buying a Hatchback

Everyone will always look forward to that day they will drive off a dealership with a new car. Choosing a new car is however not as easy as walking into a parking lot and picking a car. The most notable thing new car buyers have to consider is the body style of the new car.

Different body shapes have their own benefits and disadvantages. To any modern day car owner, the hatchback gives a subtle yet sober mix of these making it one of the most reasonable all round car you could ever go for. Here are five reasons why you should look for a hatchback next time you go car shopping.

Impressive money value

Cars, just as a home, are a fantastic asset in your life. They are a necessary convenience that needs money to run. With hatchbacks, you will always be getting the right value for your money as they are well priced and easy to maintain. Finding a good deal on a new or used hatchback shouldn’t be a problem at all.

Impressive styling

A good hatchback gives you an impressive look at an affordable cost. They look attractive without necessarily looking complex and intimidating. Their subtle approach to life makes them a comfortable choice to anyone who wants to look great without rubbing it into our faces. Since there are so many finishing options, you can always get the right hatchback for your lifestyle without breaking the bank.

Practical and usable

You should always go for a versatile car that can accommodate you. You will need to own something that is good enough to go through all your daily troubles and fun without breaking down. With a hatchback, you can be sure that the boot space will be enough for a couple of shopping baskets and the back seats spacious enough to accommodate a colleague or two when driving to a meeting. It will double up as both effortlessly.

Affordability in running

Running a hatchback is as economical as buying it in the first place. With smaller engines and size comes an impressive power that is sufficient to give you those impressive performances you would find in bigger engine monsters. With a smaller engine, the maintenance costs and of cause fuel consumption goes down. These combinations make it a perfect car to most.

No fast depreciation

Everyone buys a car with an exit plan in mind. Don’t assume that you will stay with one car forever. You will need to upgrade or dispose it off as time goes bay. The lucrative thing about hatchbacks is they tend to hold value over time. Your hatchback will still fetch a handsome price if you kept it well.

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