While searching for information online, what methods do you use? Does your search include typing the whole information, or keying in one word? Use of only one word in your sentence to search for info online is referred to as short tail keyword. Use of long words, or more than two words while searching for info on any search engine is commonly referred as long tail keywords. Digital marketing uses the two keywords types when looking to increase traffic to a website.
Tips for use of short tail keyword.
To benefit from the use of short tail keywords, here are some useful tips to note. Pick a keyword that directly relate to what the business does. Take an example of a website that offers virtual training of different languages. The ideal keyword can be one of the languages been taught, e.g. French. Know how to differentiate between short and long tail keywords. If you intend to use the short tail keywords, avoid using more than one keyword as that will translate to a long tail keyword. Another useful tip is the use of simple, easy to pronounce as well as type words. Online users avoid typing difficult words, and this will have an effect on the traffic flow on your website.
What benefits does using short tail keywords bring.
Some of the pros of using short tail keyword includes: A larger audience means the traffic on the website is impressive, translating to return on investment
The cons of using short tail keywords.
One disadvantage of using the short tail keywords is that the whole campaign may not reach the targeted audience. Wrong audience could take the significant percentage of the site traffic, hence, affect the expected outcome. For instance, a company in office furniture business could use ‘furniture’ as their short tail keyword. The keyword ‘furniture’ will capture audience interested in any type of furniture; office, home, outdoor, etc. and not specifically office furniture. Another con is that; there are several companies are running the same marketing campaigns at the same time. Use of the same short tail keyword with the competitor will mean a distributed traffic share. There is no assurance that your site will be ranked at the top on the search engine.
Another disadvantage is the competition in the use of short tail keywords, which is very stiff, as compared to use of long tail keywords. Take an example of such a short tail keyword ‘car dealer’. Several results will pop up when an online user searches using the keywords provided. Your company may not be among the top-ranked on the search results, therefore, little effect on your marketing campaign. But when the online user search for ‘car dealer in town A’ the search results will give car dealers within the specific town.