Ballantine Releases SEO Authority Guide for New Jersey Companies


(Fairfield, NJ)—A Pew Research study indicated nearly eighty-seven percent of adults in the United States use the Internet. Of those adults, seventy percent of them use a search engine regularly. When it comes to the one hundred billion searches that Google handles every month, it is estimated that seventy percent of the links that users click on are non-paid, organic links, and seventy-five percent of those users will not bother to scroll past the first page of results to find what they seek. It has become clear, if a business wants to increase their visibility, they must pay attention to their search engine optimization and rankings.

It is with this key fact in mind that Ballantine, a New Jersey-based print and digital marketing company, has just published their SEO guide for NJ companies. The guide is aimed specifically at helping local companies climb the search engine rankings so that they become more visible to those searching for relevant keywords. Ballantine wants their SEO Authority Guide to be the ultimate resource for companies who want to reach their target audience.

Ryan Cote, a representative of Ballantine in Fairfield NJ, stated, “It’s obvious that those who rank at the top of the search results are the ones getting found online. What many business owners aren’t aware of is the fact that local search rankings are now a key factor in getting customers calling in and coming through the door. Fifty percent of people who conduct a local search on their smartphone and thirty-four percent of people who search for something locally on their laptop or tablet will visit a store that same day. What’s even better is that nearly twenty percent of those people will buy something on that first visit.”

Cote goes on to say, “What all of these statistics mean is that companies who expect to thrive in today’s competitive markets must learn how to rank high in local search, and that’s exactly what our Ultimate Guide to SEO teaches them how to do. Our team has covered all the major aspects of ranking a website higher in the search engines. It’s geared specifically towards fellow New Jersey companies because we want to help them experience the increase in visits and phone calls that we know higher local search rankings can produce.”

“The ultimate goal in any marketing campaign is to increase the bottom line. We know that high local search rankings is what helps business owners achieve this. Our SEO guide gives them exactly what they need design and optimize their website in a way that gets them in front of their target audience and allows them to continue to see their business grow.”

About Ballantine:

Ballantine has been assisting companies nationwide with implementing successful direct marketing campaigns since 1966. Family-owned and operated for three generations, Ballantine offers a full suite of print and digital marketing services aimed at helping brands better understand and reach their target audiences. With the expert application of ever-evolving ideas, strategies, and approaches, each person on the Ballantine team shares a vision of providing personalized and attentive service and delivering solutions that increase their clients’ success.

Media Contact:

Ryan Cote
Fairfield, NJ 07004
Telephone: (973) 305-1500


5 Takeaways That I Learned About Tips

Creativity and Trading in the Market

A lot of excitement and hard work are put into developing digital products, but still even the best product can disappear in competition. It is now more difficult ,to be recognized and have an edge in the market world, with more and more people creating digital products like ebooks, templates and software. With many other services on the field, it is still surprising that many people are still confined to one affiliate or distribution channel. There are several affiliates or distribution channel tried and challenged over the years, and some were great but the others were a disappointment.

Several affiliates can get you started at a very minimal cost or even for free. One does not have to limit himself with just one affiliate, but consider other options that may allow ebooks, templates and other digital goods.

To reach a wider consumer, get more affiliates and fire up those sales, several channels are considered for use to sell one’s digital goods.

Some great features, like getting you started for free to sell one product, or upgrade your product for just $29.00, or you can submit many products for life, are offered in one channel. This channel does not require a pre-approval process, it handles both digital and tangible goods, and gives you instant payments to your certain account.

Multiple payment services and management options, while your customers can order online through your credit card, or offline by fax, phone or mail, are another impressive services that this other channel have. If that is not enough, this channel even lets you put your products on a CD with just a few clicks, while costing you at a minimum amount.

Another channel that has been on the map for a period of time, has a proven record of great management tools and payment options, and with the largest distribution channels on the web.

Let us not forget a smaller network that take commissions at a small percentage and gets you started without a fee.

There is also another site that allows you to sell any kind of digital media like audio files and charges a certain amount for every sale, delivery cost and of the retail price. The disadvantages of this site though are that their support for your product is limited and their control panel is not quick, although you can sell your products from your website or CD.

A growing network of another site is to be considered especially they sell not only digital goods but at the same time they encourage you to make and sell your own books and manuals in print.

There is another site that presents you with places to buy and sell a variety of multimedia products such as illustrations, photography, audio, 3D models, software, plug-ins and more, with a certain commission.

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Website Marketing Pros LLC Releases In-Depth Keyword And Niche Selection Guides


(Olmsted Township, OH)—Website Marketing Pros LLC, a premier Ohio-based SEO and online marketing firm, is announcing the release of two comprehensive guides. These guides, available on their website at are based on the topics of proper keyword usage and how to select a niche when building a website.

Todd Jirecek, a member of the Website Marketing Pros team, stated “This first guide that we have released this month focuses on the topic of niche selection as it relates to online competition. Nearly every person who is new to the world of online marketing wonders what factors they should consider when they are evaluating niche competition. Contrary to what many internet marketing experts would have them think, it isn’t all about simply typing their main keyword into the Google search engine and seeing how many results come up. Our niche selection guide teaches website owners how to be more nuanced in evaluating their competition so that they aren’t entering the market without accurate information.”

The second of the two guides recently published at reveals several important tips that online marketers need to keep in mind as they are considering their keyword usage in the content they publish. Correct keyword usage is a vital component of SEO, and the guide discusses key topics like keyword density, meta keyword tags, and the importance of variety in keyword selection. The Website Marketing Pros team believes that the guide will help marketers truly understand the ways in which the keyword rules have changed in recent years and how they can best take advantage these changes to see real results from their SEO efforts.

Jirecek goes on to say, “We know that SEO is both an art and a science. There’s so much information out there on the topic, and it can be confusing to try to put together a solid plan to increase search engine ranking for a website. It is our hope that these two guides will help to alleviate some of that confusion and lead online marketers toward success.”

Those who would like to read the recently-published SEO guides or see more of what Website Marketing Pros has to offer can log on to

About Website Marketing Pros LLC:

Website Marketing Pros LLC offers SEO and online marketing services as well as blogs with free online marketing strategies. Their team started marketing online back in 1994 when the internet was still very young and when web spam ran rampant. The web has changed since then, and much of it was for the better. The professionals who write, work and play at Website Marketing Pros all have huge amounts of experience with internet marketing and are eager to share it with the world.


InterDream Designs Launches Revamped Website Catering to Female Entrepreneurs


(Toronto, Ontario)– According to a 2014 report from the Canadian Internet Registration Authority, almost 90 percent of local consumers search for goods and services online; in contrast, only slightly more than 40 percent of  small businesses have a website catering to the public’s expectations. Industry Canada notes the portion of female owned and operated enterprises falling into this category has more than doubled over the last eight years. With the availability of website designs remaining static despite this surge, female entrepreneurs have few options to accommodate their unique visions.

This is old news to Toronto-based online development firm InterDream Designs, which has been focusing on the needs of this niche for some time. With the waxing demand for these services in mind, founder Nina Menezes has launched the company’s newly redesigned website. Nina confirmed, “As a female business owner myself, I fully understand the particular challenges we face in the industry. The driving force behind my company has always been to create fully functional and customized sites for like-minded business owners. With my revamped website, I expect to foster these efforts.”

Along with basic website creation, the company also offers responsive design. In an era of more mobile devices on the planet than human beings, this aspect has become increasingly crucial. Ecommerce sites are also gaining ground, and with this growing popularity comes mounting security concerns from business owners and consumers alike. Nina takes this element into consideration during the development process as well.

Since almost 700 million new sites are launched each year, effective digital marketing and search engine optimization remain vital to entrepreneurs wishing to land a spot on the highly desirable first-page of the search results. As consumers trend back toward word-of-mouth advertising, online reputation management could now be considered the most important element of marketing for small businesses. The restructured website displaying the company’s services and portfolio can be found at

Nina concluded, “While I cover all those previously mentioned facets, I also offer WordPress website development for those who prefer to manage their own content. Whether clients wish to build an entirely new site or completely overhaul an existing one, I work with them one-on-one to bring their expectations to life. This new website is simply the latest step in my efforts to better serve business owners, and my services will continue to be updated as new developments come to light.”

About InterDream Designs:

InterDream Designs creates user-friendly and search-engine optimized websites for female business owners in Toronto, Canada.

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