Understanding Search Engine Optimization (SEO) – Why You Need It SEO is a marketing technique centered on building website visibility in organic/non-paid search engine results. SEO includes both the creative and technical parts of improving rankings, driving traffic, and increasing search engine awareness. There are several areas of SEO, from the words published on your page to the manner in which other websites link to yours . There are times when SEO is simply about ensuring that your site is made more easily understood by the search engines. SEO isn’t merely about creating search engine-friendly websites. It’s about having a website that is good for people as well. So why does your website need SEO?
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Majority of web traffic is spurred by the big commercial search engines, such as Google, Bing and Yahoo!. Though social media and other kinds of traffic can attract visits to your website, most Internet users rely on search engines as their main method of navigation. This applies whether your site contains services, products, content information, or just about anything.
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Search engines are unique in the sense that they offer targeted traffic–people who are actually looking for what your site offers. This possible only with search engines. Should these search engines fail in finding your site in indexing your content, you lose a lot of opportunities to push traffic to your site. Search queries–the words that people type into a search box–bring huge value. Experience tells us that search engine traffic can make (or break) any business’ success on the Internet. Targeted traffic brought to a website can give publicity and revenue like no other marketing method can. If you invest in SEO, you can get an excellent rate of return in comparison to other types of marketing and promotion. Why can’t the search engines find your site without SEO? Search engines may be smart, but they are not totally independent. The large engines never stop working to improve their technology so they can dig more deeply into the web and provide Internet users much better results. However, there remains a a limit as to how search engines can work. Although the right SEO can offer you thousands of visitors and a lot more attention, the wrong steps can bury you deep under the web where visibility is practically nil, if not totally non-existent. Aside from making content search engine-available, SEO also helps increase rankings so that content will be positioned where searchers are more likely to find it. Finally, you must realize that the web has becoming more and more competitive everyday, and companies that practice SEO will have a sure advantage over those that do not. Of course, more targeted people ending up in your website means more opportunities to get business.