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Verifying Emails for Business Campaigns More and more businesses are adopting the use of email communication to drive their marketing campaigns to several customers at the same time Businesses get the email addresses of the clients by requesting from them once the clients visit their websites. In most cases, business have no problem in obtaining the right information from their long term clients. However, this is not always the case since at times the clients may fail to provide valid email addresses and this clutters your email list. In a case where an email list contains invalid email addresses, sending of campaigns will always fail due to unresolved destination errors. Rectifying such an error is usually hard. Although the error is hard to correct, it should be noted that it can be stopped from happening by having checks and controls to regulate the information that is submitted by the clients on your websites. The above can be simply done by having websites that make use of online tools that are able to validate email address inputs for the users. This can be done when email validation tools are added on the email input fields to ascertain that the email addresses input follow the syntax for valid email addresses. This ought to be the first step in any email verification procedure.
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The step highlighted above on its own, however, is not enough to check the genuineness of an email address since all it does is to check the syntactical errors in an email address. Despite the fact that it checks the syntax of an email address, a spam bot can be used to input data that comply to email address syntax but that doesn’t reflect an actual email addresses. An email list with such information is not useful since campaigns sent through it will never make it to the users intended. Consequently, it is paramount that the authenticity of an email address is tested once the user sends the details through your website. Email address verifiers are available and these can be incorporated into your website on top of the above features to assert the genuineness of an email address given by the client.
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The email verifiers first send an activation link to the email provided before such an email is included in the email list. After that, the clients will have to visit the web address specified in the link for them to activate their email addresses in order to start receiving the email campaigns. Some verification software also send test email address to the input email address to check the authenticity of the supplied email address. In such a case, the emailer awaits for a successful delivery message from the email provider. As soon as the sender is satisfied that the delivery of the email was done, they proceed to add the email on the mailing list so that the client starts receiving email campaigns.